BoardRoom Discussions

In the age of socialnomics, getting the right people and providing adequate training is a matter of priority because  information nowadays, spread faster because of social web.

Allow me to share this story:

A company organized an event to launch one of their products and invited press people, both from the traditional media and new media [bloggers], celebrities and other high profile people. If you have managed an event before, you understand that glitches do happen. Filipinos have patience for glitches and  though inconvenienced, most would managed to keep their displeasure to themselves. Apparently, one of the invited guests chose to share her experience online from one of the staffs of the organizing group. The guest allegedly received a rude treatment. The online post went viral and  was shared, retweeted, blogged and facebooked. Thus, hurt the online reputation of the company.

The company faced the unnecessary nega publicity because of  an “alleged” rudeness of the staff.

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Sharing @ Social Web Management Seminar

My theory that most organizations are not in step with the rapid development of social web applications is somehow proven correct. I recently run a learning session about Social Web Management: Defining The Rules of Engagement and I got warm response from HR Practitioners, Line Managers, NGO and Micro Entrepreneurs. I held 3 sessions in the span of 2 weeks. Among my participants, one shared that their organization is in the point of  blocking social web because of loss productive time. Most, who are blessed with internet access, would like to know how they can use social web productively, while the HR practitioners, recognized the need for policy upgrade to include internet access and use of Social Web.

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