May 15, 2010 2
Employee Tarnished Employer’s Reputation?
In the age of socialnomics, getting the right people and providing adequate training is a matter of priority because information nowadays, spread faster because of social web.
Allow me to share this story:
A company organized an event to launch one of their products and invited press people, both from the traditional media and new media [bloggers], celebrities and other high profile people. If you have managed an event before, you understand that glitches do happen. Filipinos have patience for glitches and though inconvenienced, most would managed to keep their displeasure to themselves. Apparently, one of the invited guests chose to share her experience online from one of the staffs of the organizing group. The guest allegedly received a rude treatment. The online post went viral and was shared, retweeted, blogged and facebooked. Thus, hurt the online reputation of the company.
The company faced the unnecessary nega publicity because of an “alleged” rudeness of the staff.
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