Maybe this was being done before, am not sure, but the whole idea is amazing. It’s not only creative, it’s entrepreneurial with a touch of social accountability. Last week, I received an invitation to witness the launch of a different artwork at the Global City, and I have to admit, I find the whole idea amazing. Maybe I’m the boring type of person that’s why am elated at the slightest appearance of creativity, LOL.
What am I talking about?
It’s the association of Billboard owners + Filipino artists = Art show along EDSA and other major thoroughfares. The arworks (photos; paints) will be displayed at the Billboards. I wish I could show a thumbnail of the artworks but the file is too big and have copyright restrictions. Anyway, you can view the slideshow HERE
I mentioned social accountability right?
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Sonnie Filipino Entrepreneurs CSR
A relatively quiet and lazy afternoon was disturbed by the wailing sirens of firetrucks responding to a level 5 fire somewhere in Manila.
As expected, the “Ube” (Purple) Fire Engine parked near our building is gearing for action. This fire truck is maintained by a private company and being commandeered by volunteer firemen who are employees or staffs of Eng Bee Tin, a known “hopia” and chinese deli factory in the Philippines, managed by Gerry Chua.
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Sonnie Filipino Entrepreneurs CSR

Update (10/18/07): An article about the same recognition was written by Princess Daisy Dominga entitled SM Innovations for the Handicapped was published by Philippine Daily Inquirer Sunday Biz on Oct. 14, 2007.
Being sensitive to the needs of persons with disability, breast feeding mom’s and elderly, and building SM malls friendly to their condition has been one of the primary goals of SM Supermalls management. This effort has been recognized both here and abroad.
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