If you are a micro entrepreneur like me, juggling daytime work with that of my (side) business, you know we don’t have the luxury of time. Thus, we have to prioritize and focus on the business that will give us the most return, B2B or B2C?
For the benefit of the non-marketing people in the house, B2B pertains to business to business model while B2C is business to customer.
My side business is 3 fold, [1] online marketing and selling of moringa (malunggay) health products, and [2] do consultancy for e-marketing and [3] facilitate training programs for companies. The 1st one is B2C, while the last 2 is B2B.
Obviously, what gives me the most returns is B2B. Thus, my energy and available time is focus there. It does not mean, however, that I allow my online selling die a natural death. If time permits, I also attend to the demands of B2C, or I ask my wife to handle it.
In some situation, B2C generates more revenue than B2B, totally the opposite of mine, thus, other micro entrepreneurs have different priority.
There is no hard and fast rule in doing business, the key is efficient in the use of the available time.
Sonnie B2B, B2C Business Model
Something to think about as we welcome 2010
Sonnie Leadership & Management Quotes That Coach
The reason why we are in business is we wanted to create wealth for ourselves and others.
In every business, there are partners who do business for you and with you. They can either be your supplier, tenant, distributor, franchisee etc. The survival of each unit is supposedly interdependent to each other. Thus, the extra ordinary relationship exist between the two (or even more). Unfortunately, instead of working together, a handful try to outwit each other, and some even cheat, just to get a bigger share of the pie.
One thing I learned when I worked with SM for almost 10 years is the synergy among the different business units. Though diversified, each business compliment each other. A typical SM Supermall will not be complete without the presence of the other units such as Banco De Oro, Department Store, Hypermarket/Supermarket, Cinema etc, the anchor affiliates. While there are some kinks in an intertwined operations such as theirs, the advantages outweighs the cons. SM will not be SM had not been for that business model. Aside from the sister companies, there are partners who grew with SM as it expands locally, and abroad. These were nobodies, then, when SM was still small.
There may be some friendly competition, but this should not in anyway result to animosity, all because of money.
Sonnie Leadership & Management Mantra
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