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Burger King’s Crappy Service

This is my 3rd post about Burger King, and their crappy customer service. This time, however, I experienced the shabby treatment at SM San Lazaro.

It was Sunday June 28, 2009, around 5:30 PM. After a business meeting with pharmacy operators, my stomach prompted me to refuel. So to satisfy my hunger, despite my previous experiences  with them,  I still decided to eat at Burger King, well  because I like their burger.

I did not come there for the wi-fi since I still have to do errands for wifey, but since I am already in a wi-fi area, I thought of checking my email while eating. So I requested the crew for the username/password.  Well, to be consistent with their reputation, they declined my request and said they prefer dining customers over customers who use their wi-fi. I said, you can see that I have a lot on my tray, I just need to check my email.  The lady manager insisted they prioritize dining customers.

It was such an insulting experience, (1) I came there to eat primarily,  to check the email is only secondary. (2) The manager insinuated that because I have with me my Mac, I am there for the free ride, thus a loss opportunity (to sell more), (3) to get the message across, the manager preferred to refund the amount I paid, instead of accommodating my request for the username so I can check my email.

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Customer Service Is Courtesy

As a blogger, connectivity is important and primary consideration for going to establishments either to eat or just have coffee is the availability of internet.

Aside from doughnuts and coffee shops, one of my fave destination is Burger King. I like it’s burger, with or without free internet. Wi-fi just became an added value to the overall experience.

Unfortunately, in one of our trips at Mall of Asia, we intentionally went to BK because of it’s free wi-fi.  So wifey and kids sat where there is an electrical outlet, and where the sign “wi-fi zone” is precaruisly posted. They set-up the lap tops while I am waiting for my turn to order our food. The crews saw my family with the computers but none advised them that wi-fi is down, not until I was about to pay for our order and  asked the cashier for the access code. We have been there for at least 20 mins,  we decided just to dine elsewhere  even though we want the food there.

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The blogger is the head of Business Values 2.0

He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Values Management and other Organizational Interventions, and (2) "Social Web" as Corporate Tool.

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