Aug 3, 2009 Comments Off
“I don’t have any formula for ousting a dictator or building democracy. All I can suggest is to forget about yourself and just think of your people. It’s always the people who make things happen.” – Corazon Aquino
On the historic day of EDSA 1986, I was a 17 year old idealistic young man, 1st year [...]img src=”http://feeds.feedburner.com/~r/PersonalBranding/~4/GqfM8zpAIww” height=”1″ width=”1″/
Jul 26, 2009 Comments Off
Are you a brand or a commodity?
I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding
Marketing a commodity is something temporary, after it reaches it’s target market, it settles down. But marketing a brand is permanent. It looks beyond the immediate accomplishment, it strives to to evolve and adopts the changes in the market.
Jun 10, 2009 0
Sorry dear readers for the late blog update, been busy lately formulating new job grade and salary structure for a company.
Anyway, as discussed in earlier posts, new media is a two edged sword. It can be used to enhance a brand, but , if unguarded, it can also destroy. Since marketing is about #8220;battle of [...]
May 27, 2009 0
I simplified my keynote presentation to discuss with you what I shared before graduating students of two different universities in Manila. This presentation gave the graduating class some pointers on how to build and enhance their (personal) brand, merit an interview and eventually get a job by using basic Marketing principles and web 2.0.
Blog and [...]
