Before we proceed, however, since there are notably new subscribers who are not familiar with the potential of web 2.0, I find it proper to just bring us all together in the same understanding. Thus, we will revisit web 2.0 and rebuild our foundation.
I will re-post 2 videos I shared in my other blog (HR 2.0) here. The 1st one is about understanding web 2.0 in layman’s term and the 2nd one, the technical definition. Here is the first video
Social media sites are so common, like Coca Coca that most people can’t live without. And as a consequence, our e-buddies are everywhere, using social networking site(s) of their choice. This explains why we keep an account of most (if not all) social networking sites (SNS), to stay connected.
With this, we have a diverse but broad tool at our disposal to market our brand. This tool, however, is double edged. If we are not careful, our brand can be diluted in light of the different networking streams. Let’s face it. It’s either we don’t have enough time to keep some of our accounts alive or we are inconsistent with the way we manage our profile. Trying to keep tab with each account is sometimes toxic, specially if you have an 8 hour job. More than that, in the midst of competition, our brands are side swept, not because other brands are better, but brand owners have positioned their brands properly using SNS.
My take on this issue: Synergize all our social networking sites.
He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Values Management and other Organizational Interventions, and (2) "Social Web" as Corporate Tool.
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