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	<title>Social Web Strategies &#187; Social Media</title>
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	<link>http://santos.ph/brand</link>
	<description>Build Your Brand</description>
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		<title>Is Tumblr The Next Facebook?</title>
		<link>http://santos.ph/brand/2010/06/03/is-tumblr-the-next-facebook/</link>
		<comments>http://santos.ph/brand/2010/06/03/is-tumblr-the-next-facebook/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:01:28 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://santos.ph/brand/?p=1398</guid>
		<description><![CDATA[Once upon a time, MySpace ruled the socialsphere, then comes Friendster who rocked the Philippines for several years. But these two social networking sites, are now considered &#8220;jurassic&#8221; by mainstream social networkers, at least in the Manila. Facebook rules and dominates the socialsphere. According to facebakers.com,  Facebook has more than 12M users in the Philippines, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You 2.0 [2]: Online Reputation and Privacy Settings</title>
		<link>http://santos.ph/brand/2010/02/19/you-20-2-online-reputation-and-privacy-settings/</link>
		<comments>http://santos.ph/brand/2010/02/19/you-20-2-online-reputation-and-privacy-settings/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 09:22:13 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Protecting Your Brand]]></category>
		<category><![CDATA[Responsible Blogging]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://santos.ph/brand/?p=1363</guid>
		<description><![CDATA[On my last post, for the benefit of new subscribers, we made a step backward by reviewing web 2.0. On this issue, allow me to discuss  online reputation and responsible use of digital media. In one fora, someone asked, &#8220;sir, what is an online reputation?&#8221;.  I  replied, &#8220;try typing your name in search engines [google, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>You 2.0 [1]: Web 2.0 and Personal Branding</title>
		<link>http://santos.ph/brand/2010/01/23/web-20-and-personal-branding/</link>
		<comments>http://santos.ph/brand/2010/01/23/web-20-and-personal-branding/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 14:00:00 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://santos.ph/brand/?p=1347</guid>
		<description><![CDATA[I have discussed on my previous posts how web 2.0 can enhance your personal brand, it helped me, and I firmly believe it can help you too =D If you missed those posts, below are a few for your reading pleasure: Social Media and Personal Branding Get Hired by Embracing Web 2.0 Synergize For Your [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Synergize Your Social Media Accounts</title>
		<link>http://santos.ph/brand/2009/04/28/enhance-your-brand-synergize-your-social-media-accounts/</link>
		<comments>http://santos.ph/brand/2009/04/28/enhance-your-brand-synergize-your-social-media-accounts/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 00:21:02 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://santos.ph/brand/?p=1197</guid>
		<description><![CDATA[Social media sites are so common, like Coca Coca that most people can&#8217;t live without. And as a consequence, our e-buddies are everywhere, using  social networking site(s) of their choice. This explains why we keep an account of most (if not all) social networking sites (SNS),  to stay connected. With this, we have a diverse [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Protect Your Brand</title>
		<link>http://santos.ph/brand/2009/04/20/protect-your-brand/</link>
		<comments>http://santos.ph/brand/2009/04/20/protect-your-brand/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 16:23:17 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://santos.ph/brand/?p=1184</guid>
		<description><![CDATA[I received this link from one of my twitter buddies, and I have to agree with the writer,  bloggers who are conscious of  his/her brand  should do this regularly: Monitor Their Online Reputation According to Laura Spencer Checking your online reputation like this is something that every freelancer should do on a regular basis. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media And Personal Branding</title>
		<link>http://santos.ph/brand/2009/03/04/social-media-and-personal-branding/</link>
		<comments>http://santos.ph/brand/2009/03/04/social-media-and-personal-branding/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 15:05:51 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sonnie's Talk]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=1043</guid>
		<description><![CDATA[I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more. Blogs and Social Media, as web 2.0 enthusiasts already know, is a tool that can be used for [...]]]></description>
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		<slash:comments>15</slash:comments>
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		<title>How To Stand Out In The Labor Market</title>
		<link>http://santos.ph/brand/2008/03/15/how-to-get-a-job-offer/</link>
		<comments>http://santos.ph/brand/2008/03/15/how-to-get-a-job-offer/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 22:20:38 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Employment]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[It&#8217;s graduation season ones again, and the labor market will be flooded with new talents. In the midst of the growing competition, how do we keep up with the competition?First, establish what would you like to be known for.This is the most basic of brand management.When I source and search a candidate for a job, [...]]]></description>
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		<slash:comments>4</slash:comments>
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