Once upon a time, MySpace ruled the socialsphere, then comes Friendster who rocked the Philippines for several years.
But these two social networking sites, are now considered “jurassic” by mainstream social networkers, at least in the Manila. Facebook rules and dominates the socialsphere. According to facebakers.com, Facebook has more than 12M users in the Philippines, and RP ranked # 8 in the world where Facebook is no. 1
But soon, the rule of nature will catch up with Facebook, “what goes up will have to go down”. It is not a question of “if”, but an interesting question of “when”. As to how long Facebook can stay in top depends on it’s developers can recreate Facebook and continue to be relevant to end users. And of course, it is dependent on how they respond to issues on privacy and malwares.
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On my last post, for the benefit of new subscribers, we made a step backward by reviewing web 2.0. On this issue, allow me to discuss online reputation and responsible use of digital media.

In one fora, someone asked, “sir, what is an online reputation?”. I replied, “try typing your name in search engines [google, yahoo, bing] then analyze the results.
- What is on the first page?
- [assuming you own a blog or maintain different SNS accounts like Facebook & Twitter] Do you see your online accounts/profile?
- Are others talking about you?
- Can they find your career milestone?
You may repeat the exercise, this time do it inside a Social Networking Site where you maintain an account. i.e., Facebook, Multiply, Twitter, LinkedIn, Plurk.
We are in the age of digital media where distance and time is no longer an issue when accessing information. When your potential client or employer, or even old classmates or friends, or long lost relative tried to locate you using web 2.0 applications, they will do what you just did and chances are, they may get similar results. Unless you don’t like what your current online reputation is [or lack of it] and would want to take action.
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