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Transformers 2: Defining Your Brand

July 2nd, 2009

Before Transformers 2, Revenge of the Fallen, hit the big screen on June 24, my son and I was able to watch the movie at IMAX theatre (SM Mall Of Asia).  The cars and jets transforming into robots fascinated me since I first watch the cartoons version in the 80’s.

Transformers, as we all know, were defined by two brands, the clash between  the “Autobots” the good rollling bots,  and the “Decepticons” the bad flying bots. Their brand is further enhanced by their symbols.

autobots_logo_sm Decepticon

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Sonnie Creating Your Brand, Protecting Your Brand