Are you a brand or a commodity? 
I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding
Marketing a commodity is something temporary, after it reaches the intended market, it settles down. But marketing a brand is permanent. It looks beyond the immediate accomplishment, it strives to to evolve and adopts the changes in the market.
Now how do we apply this to our personal brand?
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For about 2 nights, I was chatting with a fellow blogger about her job hunting efforts who just graduated from a top university.
As an HR practitioner, I gave her 2 quick tips to start on the right direction as far as her career is concern.
- Choose a career not a job.
- Choose a company where she can stay for a minimum of 2 years.
Applicants who can’t stay for a company for at least 2 years is a turn off to most head hunters. There are only few companies who can tolerate such, and even encourage prospective candidates to turn their backs on there present employer for a price. In my opinion, this is not healthy because organizational loyalty will be defined by a price tag.
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