Sorry dear readers for the late blog update, been busy lately formulating new job grade and salary structure for a company.
Anyway, as discussed in earlier posts, new media is a two edged sword. It can be used to enhance a brand, but , if unguarded, it can also destroy. Since marketing is about “battle of perceptions”, there will be handful of perceptions that are not favorable to a brand. While majority of these are manageable, there will be a few that may be dedicated to destroy a brand.
Because of this, one must do everything in his power to deliver what his brand promised both in virtual and real world, and be on guard for the unfavorable blog and social media posts.
But how do we counter a negative post?
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My mind is preoccupied by the abuse, misuse and seemingly ignorance of people on the gross effect of new media in a person’s brand. Strike while the iron is hot! As the sayings goes, so please allow me to share 3 illustrations of how web 2.0 has hurt people for their careless actions, and how we can further erode somebody else’s brand because of new media.
1st Illustration: How to lose a job in one tweet
This story has been discussed and joked about worldwide. Looks like we came to a point where we are so comfortable with the different social networking sites and unmindful of the possible consequences. At least, not until it will hit us, and hit us hard. I liked what Cyma Saeed said
I think this is an experimental phase…take Facebook for example; they just adjusted their privacy options. We will all make mistakes and social media communication will evolve. Many of us will be left with tattoos that will have to be removed (surgically), spawning the “online reputation management industry”. The next generations will have better self regulation and will also be more accepting! Just imagine what he vetting process for future presidential candidates will be like!
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