Social Web Strategies

On my last post, for the benefit of new subscribers, we made a step backward by reviewing web 2.0. On this issue, allow me to discuss  online reputation and responsible use of digital media.

In one fora, someone asked, “sir, what is an online reputation?”.  I  replied, “try typing your name in search engines [google, yahoo, bing] then analyze the results.

1. What is on the first page?
2. [assuming you own a blog or maintain different SNS accounts like Facebook & Twitter] Do you see your online accounts/profile?
3. Are others talking about you?
4. Can they find your career milestone?

You may repeat the exercise, this time do it inside a Social Networking Site where you maintain an account. i.e.,  Facebook, Multiply, Twitter, LinkedIn, Plurk.

We are in the age of digital media where distance and time  is no longer an issue when accessing information. When your potential client or employer, or even old classmates or friends, or long lost relative tried to locate you using web 2.0 applications, they will do what you just did and chances are, they may get similar results. Unless you don’t like what your current online reputation is [or lack of it] and would want to take action.

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I have discussed on my previous posts how web 2.0 can enhance your personal brand, it helped me, and I firmly believe it can help you too =D

If you missed those posts, below are a few for your reading pleasure:

• Social Media and Personal Branding
• Get Hired by Embracing Web 2.0
• Synergize For Your Brand

Before we proceed, however, since there are notably new subscribers who are not familiar with the potential of web 2.0,  I find it proper to just bring us all together in the same understanding. Thus, we will revisit web 2.0 and rebuild our foundation.

I will re-post 2 videos I shared in my other blog (HR 2.0) here. The 1st one is about understanding web 2.0 in layman’s term and the 2nd one, the technical definition. Here is the first video

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