Social Web Strategies

Filipino bloggers yesterday were divided when the story of an “alleged” rude treatment of  an events organizer staff to a blogger who was an invited guest surfaced. The blogger wrote her  experience and her story became viral and  drawn various reactions [pls. note that the side of the organizer is not presented yet A meeting took place and a closure of the issue has been made].

One group said courtesy should be extended equally to all guests, and not be prejudice against bloggers. The other group believed the best way to handle the situation is to settle the matter privately.

I chose to re-blogged this not to determine who is right and who erred, but to look at the situation from the perspective of brand management. Let me just ask, whose brand emerged as winner? The personal brand of the blogger [and the bloggers in general] or the corporate brand of the company behind the event?

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Since this is an announcement, I am cross-posting this blog for wider audience reach.

I will be conducting a series of  learning sessions about  “Spiritual Intelligence” for free to different companies on the week of Holy Week, Monday to Wednesday [March 29-31, 2010].  This will only take for about an hour and max of 2 hours, 6 slots is availabe for three days.

This is my way of giving back to the community. Brands, in my opinion, whether personal or corporate, should touch and add value to it’s community whenever possible.

Please forward this invitation to interested companies so we can check schedule, or you may ask them to leave a message in this PAGE.  Thank you