I simplified my keynote presentation to discuss with you what I shared before graduating students of two different universities in Manila. This presentation gave the graduating class some pointers on how to build and enhance their (personal) brand, merit an interview and eventually get a job by using basic Marketing principles and web 2.0.
My mind is preoccupied by the abuse, misuse and seemingly ignorance of people on the gross effect of new media in a person’s brand. Strike while the iron is hot! As the sayings goes, so please allow me to share 3 illustrations of how web 2.0 has hurt people for their careless actions, and how we can further erode somebody else’s brand because of new media.
This story has been discussed and joked about worldwide. Looks like we came to a point where we are so comfortable with the different social networking sites and unmindful of the possible consequences. At least, not until it will hit us, and hit us hard. I liked what Cyma Saeed said
I think this is an experimental phase…take Facebook for example; they just adjusted their privacy options. We will all make mistakes and social media communication will evolve. Many of us will be left with tattoos that will have to be removed (surgically), spawning the “online reputation management industry”. The next generations will have better self regulation and will also be more accepting! Just imagine what he vetting process for future presidential candidates will be like!
I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more.
Blogs and Social Media, as web 2.0 enthusiasts already know, is a tool that can be used for and against us. The thoughts, pictures, vlogs and other stuff’s we share determine our online reputation.
I remember a colleague looking at a picture, published in a social media, of a former female employee lip/tongue locked with a female companion. Though my colleague did not say a word, his facial reaction speaks of the impression the picture generated.
It’s graduation season ones again, and the labor market will be flooded with new talents. In the midst of the growing competition, how do we keep up with the competition?First, establish what would you like to be known for.This is the most basic of brand management.When I source and search a candidate for a job, I look at the credentials, i.e. how immersed is the person on the job, to whom did he worked for and with whom. For fresh graduates, I look at the extra curricular activities, from there I can see the leadership potential and other interests of the person.But more than the technical competencies, I also look for the attitude and stability, because a person who change jobs (or companies) like changing an underwear is the least on my priority list. Read more…
The blogger is a Human Resource Management Executive and Micro Entrepreneur.
He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Organizational and Human Resource Management and Development, and (2) "Web 2.0" as platform and tool for Corporate communication, Productivity, Training/ People Development, Marketing and Brand Management.
I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more.
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