Filipino bloggers yesterday were divided when the story of an “alleged” rude treatment of an events organizer staff to a blogger who was an invited guest surfaced. The blogger wrote her experience and her story became viral and drawn various reactions [pls. note that the side of the organizer is not presented yet A meeting took place and a closure of the issue has been made].
One group said courtesy should be extended equally to all guests, and not be prejudice against bloggers. The other group believed the best way to handle the situation is to settle the matter privately.
I chose to re-blogged this not to determine who is right and who erred, but to look at the situation from the perspective of brand management. Let me just ask, whose brand emerged as winner? The personal brand of the blogger [and the bloggers in general] or the corporate brand of the company behind the event?
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On my last post, for the benefit of new subscribers, we made a step backward by reviewing web 2.0. On this issue, allow me to discuss online reputation and responsible use of digital media.
In one fora, someone asked, “sir, what is an online reputation?”. I replied, “try typing your name in search engines [google, yahoo, bing] then analyze the results.
- What is on the first page?
- [assuming you own a blog or maintain different SNS accounts like Facebook & Twitter] Do you see your online accounts/profile?
- Are others talking about you?
- Can they find your career milestone?
You may repeat the exercise, this time do it inside a Social Networking Site where you maintain an account. i.e., Facebook, Multiply, Twitter, LinkedIn, Plurk.
We are in the age of digital media where distance and time is no longer an issue when accessing information. When your potential client or employer, or even old classmates or friends, or long lost relative tried to locate you using web 2.0 applications, they will do what you just did and chances are, they may get similar results. Unless you don’t like what your current online reputation is [or lack of it] and would want to take action.
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