ME 2.0

Hello dear readers. It’s been a long while since I had my last post. My apologies, I’ve  been busy with the day time job and a lot of consultancy on the sides. Not to mention the time I spend with my new found love… running. Ha ha ha

Alright, we blogged a lot about personal branding both online and on the real world, and this is more on positioning our career in the marketplace. We also discussed about using web 2.0 to our advantage. But there are corporations and  clients that are looking beyond what  you can bring to the table, more than the skills  they are looking at the added value you’ll bring to the organization.

Read more…

Sonnie Creating Your Brand, Employment, Integrity Brand Management

You are your brand.

Some people still don’t get it. Some projects a different persona in public, but lives a different life in private.  I do not mean opening your private life for all to see, but in case someone tries to dig a skeleton in your closet, they will find none.

It may not be fair, but sometimes, the stigma of the wrong decisions we made in the past can follow us in the future. For example,  if you had a bad credit history, chances are, you will find it hard to secure a loan from a bank. If you had a bad employment record from your previous employer, you will have a hard time getting a new job. And so on…

Read more…

Sonnie Integrity Brand Management, Promotions