Hello dear readers. It’s been a long while since I had my last post. My apologies, I’ve been busy with the day time job and a lot of consultancy on the sides. Not to mention the time I spend with my new found love… running. Ha ha ha
Alright, we blogged a lot about personal branding both online and on the real world, and this is more on positioning our career in the marketplace. We also discussed about using web 2.0 to our advantage. But there are corporations and clients that are looking beyond what you can bring to the table, more than the skills they are looking at the added value you’ll bring to the organization.
I simplified my keynote presentation to discuss with you what I shared before graduating students of two different universities in Manila. This presentation gave the graduating class some pointers on how to build and enhance their (personal) brand, merit an interview and eventually get a job by using basic Marketing principles and web 2.0.
Social media sites are so common, like Coca Coca that most people can’t live without. And as a consequence, our e-buddies are everywhere, using social networking site(s) of their choice. This explains why we keep an account of most (if not all) social networking sites (SNS), to stay connected.
With this, we have a diverse but broad tool at our disposal to market our brand. This tool, however, is double edged. If we are not careful, our brand can be diluted in light of the different networking streams. Let’s face it. It’s either we don’t have enough time to keep some of our accounts alive or we are inconsistent with the way we manage our profile. Trying to keep tab with each account is sometimes toxic, specially if you have an 8 hour job. More than that, in the midst of competition, our brands are side swept, not because other brands are better, but brand owners have positioned their brands properly using SNS.
My take on this issue: Synergize all our social networking sites.
For about 2 nights, I was chatting with a fellow blogger about her job hunting efforts who just graduated from a top university.
As an HR practitioner, I gave her 2 quick tips to start on the right direction as far as her career is concern.
Choose a career not a job.
Choose a company where she can stay for a minimum of 2 years.
Applicants who can’t stay for a company for at least 2 years is a turn off to most head hunters. There are only few companies who can tolerate such, and even encourage prospective candidates to turn their backs on there present employer for a price. In my opinion, this is not healthy because organizational loyalty will be defined by a price tag.
It’s graduation season ones again, and the labor market will be flooded with new talents. In the midst of the growing competition, how do we keep up with the competition?First, establish what would you like to be known for.This is the most basic of brand management.When I source and search a candidate for a job, I look at the credentials, i.e. how immersed is the person on the job, to whom did he worked for and with whom. For fresh graduates, I look at the extra curricular activities, from there I can see the leadership potential and other interests of the person.But more than the technical competencies, I also look for the attitude and stability, because a person who change jobs (or companies) like changing an underwear is the least on my priority list. Read more…
The blogger is a Human Resource Management Executive and Micro Entrepreneur.
He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Organizational and Human Resource Management and Development, and (2) "Web 2.0" as platform and tool for Corporate communication, Productivity, Training/ People Development, Marketing and Brand Management.
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