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Build Your Brand

Spamming And Personal Branding

One of the tips I am hearing from so called “personal branding gurus” to enhance your brand is to assert your expertise on people.

Promoting yourself, so to speak. While this is not necessarily bad, one must take extra precaution because too much of these can back fire and may actually do more harm than good.

Self promotion includes promoting your work accomplishments, articles and  blog entries  to social networking sites and list servs like yahoo groups. But these acts is venturing into unsolicited mail, or commonly known as “spamming”.

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Your Brand Is Beyond Your Career

Hello dear readers. It’s been a long while since I had my last post. My apologies, I’ve  been busy with the day time job and a lot of consultancy on the sides. Not to mention the time I spend with my new found love… running. Ha ha ha

Alright, we blogged a lot about personal branding both online and on the real world, and this is more on positioning our career in the marketplace. We also discussed about using web 2.0 to our advantage. But there are corporations and  clients that are looking beyond what  you can bring to the table, more than the skills  they are looking at the added value you’ll bring to the organization.

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The blogger is the lead consultant of Business Values 2.0 and Web Safety Philippines

He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" and (2) "Social Web" in corporate culture.

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