Social Web Strategies

My mind is preoccupied by the abuse, misuse and seemingly ignorance of people on the gross effect of new media in a person’s brand. Strike while the iron is hot! As the sayings goes, so please allow me to share 3 illustrations of  how web 2.0 has hurt  people for their careless actions, and  how we can further erode somebody else’s brand because of new media.

1st Illustration: How to lose a job in one tweet

This story has been discussed and joked about worldwide. Looks like we came to a point where we are so comfortable with the different social networking sites and unmindful of the possible consequences. At least, not until it will hit us, and hit us hard. I liked what  Cyma Saeed said

I think this is an experimental phase…take Facebook for example; they just adjusted their privacy options. We will all make mistakes and social media communication will evolve. Many of us will be left with tattoos that will have to be removed (surgically), spawning the “online reputation management industry”. The next generations will have better self regulation and will also be more accepting! Just imagine what he vetting process for future presidential candidates will be like!

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I find this news blog worthy, according to Inquirer.net:

“HappySlip Campaign reaps dividend for RP”

HappySlip is the video blog (vlog) of Fil Am Christine Gambito, tapped by Department Of  Tourism last year, to vlog her tour of the Philippines.

The DOT campaign was applauded as an innovative marketing approach. It used the “brand” of a popular Filipina with strong following from 2nd and 3rd generation of Filipinos living in the US and Canada. The job?  Vlog about her experiences as she visits great tourist destinations. And if we will take the news in it’s face value, the influx of tourists is a proof  new media marketing works. Read the rest of this entry »