Social Web Strategies

One of the tips I am hearing from so called “personal branding gurus” to enhance your brand is to assert your expertise on people.

Promoting yourself, so to speak. While this is not necessarily bad, one must take extra precaution because too much of these can back fire and may actually do more harm than good.

Self promotion includes promoting your work accomplishments, articles and  blog entries  to social networking sites and list servs like yahoo groups. But these acts is venturing into unsolicited mail, or commonly known as “spamming”.

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Are you a brand or a commodity?

I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding

Marketing a commodity is something temporary, after it reaches the intended market, it settles down. But marketing a brand is permanent. It looks beyond the immediate accomplishment, it strives to  to evolve and adopts the changes in the market.

Now how do we apply this to our personal brand?

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