Before we proceed, however, since there are notably new subscribers who are not familiar with the potential of web 2.0, I find it proper to just bring us all together in the same understanding. Thus, we will revisit web 2.0 and rebuild our foundation.
I will re-post 2 videos I shared in my other blog (HR 2.0) here. The 1st one is about understanding web 2.0 in layman’s term and the 2nd one, the technical definition. Here is the first video
One of the tips I am hearing from so called “personal branding gurus” to enhance your brand is to assert your expertise on people.
Promoting yourself, so to speak. While this is not necessarily bad, one must take extra precaution because too much of these can back fire and may actually do more harm than good.
Self promotion includes promoting your work accomplishments, articles and blog entries to social networking sites and list servs like yahoo groups. But these acts is venturing into unsolicited mail, or commonly known as “spamming”.
I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding
Marketing a commodity is something temporary, after it reaches the intended market, it settles down. But marketing a brand is permanent. It looks beyond the immediate accomplishment, it strives to to evolve and adopts the changes in the market.
My mind is preoccupied by the abuse, misuse and seemingly ignorance of people on the gross effect of new media in a person’s brand. Strike while the iron is hot! As the sayings goes, so please allow me to share 3 illustrations of how web 2.0 has hurt people for their careless actions, and how we can further erode somebody else’s brand because of new media.
This story has been discussed and joked about worldwide. Looks like we came to a point where we are so comfortable with the different social networking sites and unmindful of the possible consequences. At least, not until it will hit us, and hit us hard. I liked what Cyma Saeed said
I think this is an experimental phase…take Facebook for example; they just adjusted their privacy options. We will all make mistakes and social media communication will evolve. Many of us will be left with tattoos that will have to be removed (surgically), spawning the “online reputation management industry”. The next generations will have better self regulation and will also be more accepting! Just imagine what he vetting process for future presidential candidates will be like!
The blogger is a Human Resource Management Executive and Micro Entrepreneur.
He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Organizational and Human Resource Management and Development, and (2) "Web 2.0" as platform and tool for Corporate communication, Productivity, Training/ People Development, Marketing and Brand Management.
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