Social Web Strategies

Filipino bloggers yesterday were divided when the story of an “alleged” rude treatment of  an events organizer staff to a blogger who was an invited guest surfaced. The blogger wrote her  experience and her story became viral and  drawn various reactions [pls. note that the side of the organizer is not presented yet A meeting took place and a closure of the issue has been made].

One group said courtesy should be extended equally to all guests, and not be prejudice against bloggers. The other group believed the best way to handle the situation is to settle the matter privately.

I chose to re-blogged this not to determine who is right and who erred, but to look at the situation from the perspective of brand management. Let me just ask, whose brand emerged as winner? The personal brand of the blogger [and the bloggers in general] or the corporate brand of the company behind the event?

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I simplified my keynote presentation to discuss with you what I shared before graduating students of two different universities in Manila. This presentation gave the graduating class some pointers on how to build and enhance their (personal) brand, merit an interview and eventually get a job by using basic Marketing principles and web 2.0.

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