I simplified my keynote presentation to discuss with you what I shared before graduating students of two different universities in Manila. This presentation gave the graduating class some pointers on how to build and enhance their (personal) brand, merit an interview and eventually get a job by using basic Marketing principles and web 2.0.
One head hunter who got hold of my contact details thru this blog sent an email and requested for a comprehensive copy of my CV. An executive requirement of another company fits my credentials, according to the sender. I declined the request with due respect to my present employer.
On the other hand, an officer of a company employing 1000 employees called and invited me to facilitate a Substance Abuse orientation for a fee. The guy Googled “drug abuse” and ended up in the Drug Abuse series of this blog. Though this is an earning opportunity, I also declined since activities are not intertwined and policies and procedures on the item is not yet in place. Read more…
Every serious blogger would like his blog to have regular stream of visitors. Even my 8 year old girl requests me to do something to lure more visitors on her site.
And there is only one way to achieve this, promotions.
Online, we have different social networks, forums and e-groups where we can promote our brand. But have we tried promoting our brand offline? Offline promotions can give more exposure to a blog.
When you’re at work, your performance is your brand. If you’re a student, your grade is your brand. If you’re a parent, how you raise your kid is your brand. If you’re a father/husband, how you lead your family is your brand. If you’re a blogger, your blog is your brand.
One need not have a large corporation to get conscious about brand management. If you want to protect your reputation as a person, that is brand management. If you’re a blogger, though you are monetizing your blog, but you select and chose your advertisers, that’s already brand management.
A brand is what people remember about a product, i.e. what comes to your mind when you hear the word Viagra? Or what people remember about you or your blog? If one would like to be two steps ahead, then promoting one’s brand is the first plan. A good brand coupled with a good promotional campaign will lead to greater earning opportunities.
How do we promote our brand?
This is with the assumption that you already know what you (or your product or your blog) would like to be known for. Remember, there are so many blogs out there that are competing for attention. So are job hunters competing for a few job opportunities. So how do we get their attention?
The blogger is a Human Resource Management Executive and Micro Entrepreneur.
He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Organizational and Human Resource Management and Development, and (2) "Web 2.0" as platform and tool for Corporate communication, Productivity, Training/ People Development, Marketing and Brand Management.
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