Once upon a time, MySpace ruled the socialsphere, then comes Friendster who rocked the Philippines for several years.
But these two social networking sites, are now considered “jurassic” by mainstream social networkers, at least in the Manila. Facebook rules and dominates the socialsphere. According to facebakers.com, Facebook has more than 12M users in the Philippines, and RP ranked # 8 in the world where Facebook is no. 1
But soon, the rule of nature will catch up with Facebook, “what goes up will have to go down”. It is not a question of “if”, but an interesting question of “when”. As to how long Facebook can stay in top depends on it’s developers can recreate Facebook and continue to be relevant to end users. And of course, it is dependent on how they respond to issues on privacy and malwares.
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Filipino bloggers yesterday were divided when the story of an “alleged” rude treatment of an events organizer staff to a blogger who was an invited guest surfaced. The blogger wrote her experience and her story became viral and drawn various reactions [pls. note that the side of the organizer is not presented yet A meeting took place and a closure of the issue has been made].
One group said courtesy should be extended equally to all guests, and not be prejudice against bloggers. The other group believed the best way to handle the situation is to settle the matter privately.
I chose to re-blogged this not to determine who is right and who erred, but to look at the situation from the perspective of brand management. Let me just ask, whose brand emerged as winner? The personal brand of the blogger [and the bloggers in general] or the corporate brand of the company behind the event?
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