Jun 10, 2009
Counter Blogging
Sorry dear readers for the late blog update, been busy lately formulating new job grade and salary structure for a company.
Anyway, as discussed in earlier posts, new media is a two edged sword. It can be used to enhance a brand, but , if unguarded, it can also destroy. Since marketing is about “battle of perceptions”, there will be handful of perceptions that are not favorable to a brand. While majority of these are manageable, there will be a few that may be dedicated to destroy a brand.
Because of this, one must do everything in his power to deliver what his brand promised both in virtual and real world, and be on guard for the unfavorable blog and social media posts.
But how do we counter a negative post?
While browsing the net in search of companies who embraced social media, I chanced upon WebInkNow and discovered how the US Airforce allowed the use of web 2.0 so it’s members can communicate with their families and the organization to engage the online community to inform, educate and “counter blog”.
Counter blogging is the US Airforce way to engage negative blog or social media posts. In a nutshell, the flow chart below speaks for the US Airforce way.
I believe all new media believers can learn from the US Air Force approach to a negative blog post. It helps you disect a post if it is worth responding or not, and even the considerations when responding. What do you think?
