Apr 20, 2009
Protect Your Brand
I received this link from one of my twitter buddies, and I have to agree with the writer, bloggers who are conscious of his/her brand should do this regularly: Monitor Their Online Reputation
According to Laura Spencer
Checking your online reputation like this is something that every freelancer should do on a regular basis. I wouldn’t recommend stopping with Google, either. You should also check on Twitter and on other social media sites.
While it might seem vain to search for yourself online, it’s actually an important step in protecting your online reputation. If you do business online, then you not only be checking on but also working to protect and manage your online reputation.
When you are building your brand, you have to keep a tab of how your brand is affecting the community. Listen to feedback, while you do not have to respond to every negative write-up, you have to take corrective action in some cases.
Likewise, by doing this regularly, you’ll be able to know if you’re content is being stolen or misused. From there, you can take corrective action swiftly.
Your Thoughts