Mar 4, 2009
Social Media And Personal Branding
I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more.
Blogs and Social Media, as web 2.0 enthusiasts already know, is a tool that can be used for and against us. The thoughts, pictures, vlogs and other stuff’s we share determine our online reputation.
I remember a colleague looking at a picture, published in a social media, of a former female employee lip/tongue locked with a female companion. Though my colleague did not say a word, his facial reaction speaks of the impression the picture generated.
As I shared in my presentation, Managing our online reputation is part of brand management. We are our own brand. And people, whether we like it or not, determines our value base on this brand. Would be employers or business partners, assuming they are strangers, will make decision based on perceived value. This is where blogs and social media can build or destroy you. Web 2.0 is a marketing tool at our disposal to give our career or business the boost it needed to move forward.
